Our Story / Central Coast NSW
Two worlds.
One New Wave.
New Wave was born on the Central Coast of NSW, created by two local tattoo artists with different worlds but the same creative blood.
One lived between the surf, the golf course and the Coast lifestyle. The other came from art, graphic design, illustration and animation.
Tattooing brought us together. New Wave became where everything else collided.
02 / Why New Wave
We started creating the clothes we wanted to wear. Pieces that felt at home on the course, the coast, at the pub and everywhere in between. Clothing shaped by our mates, our surroundings and the local legends we grew up around.
Because to us, the people are the brand.
Our friends. Our community. The people who have been part of New Wave from the beginning and the ones who become part of it along the way.
Born locally, but never meant to stay small.
Built for locals.
Made for everywhere.
What we
stand for.
- LOCAL FIRST
- The Central Coast is where we come from. It shapes what we make and how we see things. That will always matter.
- THE PEOPLE ARE THE BRAND
- We make the clothes. The people wearing them give them meaning. New Wave is built around our mates, our community and the people we meet along the way.
- MAKE THE LOCAL LOOK ICONIC
- We take inspiration from the people, places and culture around us and turn it into something of our own.
- CREATE, DON'T COPY
- Tattooing taught us to draw our own lines. We bring that same mentality to clothing. Make something original and make it ours.
- BUILT TO BE WORN
- We want to make clothes you actually live in. From an early surf to a round of golf, a beer afterwards or whatever the day turns into.
- ALWAYS MOVING FORWARD
- New Wave started with two mates and an idea. We don't know exactly where the wave ends up, and that's part of it.
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We just know we're going forward.
